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gsheehan July 23, 2012
Posted by gsheehan

Designing Audiences

Media never really fragmented. Our audiences just became more discerning and dynamic in what has value to them and the ways they want to access content, experience and information. This has led me to look at how we attract people and aggregate audiences around the attributes and passions they may care about. This has caused Read More...

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Posted Under Creative Media Strategy

gsheehan June 13, 2012
Posted by gsheehan

How Mobile Just Made Your Retail Footprint Huge

Mobile will only be a threat to the retailers who view it as a consumer-controlled channel. The coming revolution is how mobile moves from being a threat to a way to expand the service footprint of your store. Expanding how we think about a store footprint, geo-fencing with mobile web and/or apps (existing platforms or Read More...

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Posted Under Connecting People Innovation Mobile Strategy Technology

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