As marketers (ad guys), we are often up on the latest trends, hot topics and newest high-tech devices. But one of the things that we’ve noticed recently is the counterbalance: homes that are smaller and more efficient, locally sourced foods, cars that deliver better gas mileage. So while media outlets hype the newest iPhone or Read More...

We live in a world in which tools are often confused with practices or cultures. Buying and having IT install all the latest and greatest CRM tools, databases and automation does little to build customer relationships if you don’t understand the customer, not only by what they do but WHY they are doing it. Additionally, Read More...

We have more data and less information every day in this digital, quantifiable world of ours. We can tell you that if your customers live in X zip code, they probably had an iPad and watched the Food Network. What we can’t tell you is why — with traditional media tools. And that is a Read More...