I just finished reading the highly controversial book “Lean In” by Facebook’s COO, Sheryl Sandberg. Prior to reading the book itself, I read many reviews about the book and even more commentary about the author herself. With so much chatter, of course I had to read it. After reading it, I’ll tell you that I Read More...

The last post about the Super Bowl, I promise. And this post is not really about the Super Bowl, it’s about the breakthrough that is REAL. TIME. TWEETS. As you may know, Beyonce blew out the power at the Super Dome, and sent the Super Bowl and all its fans into full-on p(f)andemonium. The commentators Read More...

Okay Reagan, I was so with you…I was all “Tell me something we don’t know, Lance. Quit flattering yourself. No one cares. I can’t even believe Oprah is descending from her throne to interview this jerk-off. As if I’m going to watch. I think Vanderpump Rules is on at the same time.” And then Thursday Read More...

“It’s boring to talk simply about the tools because the tools are just a way to reach people. We can argue the details endlessly (I don’t believe much in Klout, for instance), and we can announce the premature death of Tumblr/Twitter/Facebook and whoever. But it doesn’t matter. When we talk about restaurants (the tools), we Read More...

I heard myself saying these words yesterday, “Well, really, it’s advertising. It’s not as though there is a right or wrong answer. Advertising is subjective.” And for whatever reason, those words stuck with me throughout the day, and I began to question whether this statement was actually true. Is advertising subjective? Am I actually in Read More...

It’s no secret that the role of — and opportunities within — client relationship management has changed. As Matthew mentioned, it’s become less about tools and more about understanding and planning. And to Carmen’s point: Even with a plethora of media options, everything is connected. So when a brand effectively engages with a consumer, there Read More...

If you know me at all, this title is jarring and hypocritical of what I’ve spent the last few years preaching to the agency and our clients. “It’s not enough to have a site that works on your PC. It’s not even enough to have a site that is built in HTML that will render Read More...

Edgy has become the adjective of desire in the advertising world, and it’s no wonder why, when agencies are winning award after award for work that pushes people out of their comfort zone, and characters like Kenny Powers are elected the MFCEO for major shoe brands. Being edgy is what’s hot right now. And let Read More...

Today Facebook announced a new function of the site- the subscribe option. The first paragraph of this announcement focuses mainly on the ability to better sort what appears on your news feed- but the real point of the tool is not mentioned until the second paragraph. Until now- “you also couldn’t hear directly from people Read More...

Clients are always talking about ROI in social media and lately they’re going as far as asking for specific metrics to define the value of their social presence. I’m not saying I wouldn’t be considering the same thing if I was in their shoes- in fact- I can guarantee I would be trying to figure Read More...