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Elizabeth Thompson March 19, 2012
Posted by Elizabeth Thompson

168 Hours at SXSW

For a music lover who wakes and sleeps surrounded by song, a morning of silence is rare. A quiet Sunday is especially rare, as this is a day I often devote to a special, self-defined genre consisting of songs that are good for doing laundry and lying in hammocks. But not this Sunday. This Sunday Read More...

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Posted Under Music SxSW

Elizabeth Thompson March 11, 2012
Posted by Elizabeth Thompson

Meeting Customer’s Highest Emotional Needs

Yesterday’s “Emotional Equations to Connect with Your Customers” with Chip Conley, a boutique hotelier, was equal parts self-reflection and marketing theory. He focuses a lot on Maslow’s Hierarchy of Needs and how to translate that in the business world. I’ll save the self-reflection for drinks at the Google Village but he had some great points Read More...

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Posted Under SxSW

Elizabeth Thompson May 23, 2011
Posted by Elizabeth Thompson

ACL 2011: The Verdict

Around midnight on May 17, C3 hit send on the 10th anniversary ACL Festival line up for 2011. I can only imagine the feeling in the pit of their stomachs and slight nausea as they sent the email/tweet/Facebook post that would determine how successful the world deemed their months and months of work. And the Read More...

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Posted Under Austin Fun Music

Elizabeth Thompson March 14, 2011
Posted by Elizabeth Thompson

What a (borderline) hoarder/ad girl learned from the 100 Things session.

The 100 Things talk was an interesting place for me to sit as an advertising person who generally tries to sell people stuff for a living. And, perhaps worse, as a person who has, and loves, a lot of crap. Surprisingly, I didn’t walk away feeling guilty or compelled to purge my (rather copious) collection Read More...

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Posted Under Better World

Elizabeth Thompson March 13, 2011
Posted by Elizabeth Thompson

A Quick Reality Check

Seth Priebatsch’s keynote yesterday was smart, entertaining and made me think about the possibilities of location based service far beyond all those bar check-ins on Gowalla. He also made me consider the broader benefits of “gamification” and how game behavior could improve the school system and social behavior. But one thing that struck me amidst Read More...

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Posted Under Better World SxSW

Elizabeth Thompson January 12, 2011
Posted by Elizabeth Thompson

Predictions for 2011: Digital Downtime

We’re kicking off 2011 with a few predictions from folks at the agency. From technology, to relationships, to Austin and our own crazy industry – we hope you’ll check out what our people are prepping for in the upcoming year. Prediction #1: The Ad Community puts down their smart phones just as Mainstream America picks Read More...

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Posted Under Interactive Mobile Social

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