Think about the most popular kid you went to school with — they were memorable because they were a great athlete/musician/artist/schmoozer. They did things that made everyone either love them or hate them. It’s not about being everyone’s friend. They stood out in a way that makes you still remember them years later. In Why Read More...

On Wednesday, April 17 we hosted the 3% Conference in Austin. With almost 100 people in attendance, Kat Gordon led the conversation about the gender gap among ad executives. Panelists included our very own Carlotta Stankiewicz, Caroline Burruss of ACL Live and more. Check out the tweets from the night here. Here at GSD&M, we Read More...

As if you haven’t already eaten enough candy hearts, chocolate kisses and chips & queso (a traditional Austin treat for Valentine’s Day and every day), we wanted to share a little more sweetness. This was a fun project that we worked on for our client Zales recently — bright colors, 80′s pop music, and trying Read More...

Last year, my open letter to the CMOs of GoDaddy and Teleflora criticized their blatantly sexist Super Bowl tv ads. Sadly, these two companies weren’t the only offenders. Happily, I wasn’t the only one who noticed. During the game, thousands of tweets tagged with #notbuyingit called out the advertisers who fumbled so badly. Even better, Read More...

As marketers (ad guys), we are often up on the latest trends, hot topics and newest high-tech devices. But one of the things that we’ve noticed recently is the counterbalance: homes that are smaller and more efficient, locally sourced foods, cars that deliver better gas mileage. So while media outlets hype the newest iPhone or Read More...

This time, I was prepared. The Missoni for Target limited partnership launch in September 2011 was fresh in my mind. That was the day I tried to buy the Missoni bicycle and watched the Target site crash literally the moment I clicked “submit order.” Forget finding it in the store. Each location had only one Read More...

It’s no secret – the soundtrack and score to a film evoke emotion. C’mon – you still cry when you hear “My Heart Will Go On” and you know it! The score is a part of storytelling and is essential to marketing as well. But how do you find that perfect score? Back in 2010, Read More...

It seems that selling our bodies for cold, hard, cash is trying to make its way back into fashion. But not in the way that you might think. Nope, our bodies, as it turns out, are highly coveted for their potential as ad space. And Nick Symmonds, an American track athlete headed to the Olympics, Read More...

My friend called me this week and asked if I’d seen the newest Father’s Day ad from JCPenney. Before I could answer he said, “it was perfect.” (COPY: “First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”) Read More...

Regardless of what it may sound like, if you are a fan of good food as I am, you will know what “Food Porn” refers to. The no reservations style of Bourdain presenting the delicatessen found in common underground type places in different cities around the world has now embraced social media to augment its Read More...