In 2012, the United States Census reported a 16.7% of total population to be of Hispanic or Latino origin. This number surpasses the percentage of African American population, which was reported at 13.1%. As such, the significance of this particular population segment for advertisers continues to gain importance and the Hispanic segment is becoming less Read More...

Pinky swear, Marissa? Yes, that was in fact the sub-headline in the official press release yesterday morning when Yahoo CEO Marissa Mayer announced that it has reached deep – oh so very deep – into its pockets for $1.1 billion (CA$H MONEY) to acquire Tumblr and its 100 million+ blogs. The deal will make Tumblr Read More...

As if space and astronauts weren’t cool enough already, Commander Chris Hadfield has gone and made them infinitely cooler. Since December 2012, Commander Hadfield has broadened our knowledge of life in space far beyond what we’ve learned from watching Apollo 13 and eating astronaut “ice cream.” The tech savvy Canadian astronaut has spent the last Read More...

About a lifetime ago (read: January) I cashed in some saved up Karma and won an 11-day trip courtesy of the Travel Channel. I wish I could give more insight as to why my boyfriend and I were chosen, but I have no idea. To date my best guess is that they were intimidated by Read More...

You know people are talking about your brand online, but how are you supposed to manage all of those opinions, questions, negative comments, praise, and everything else? Are you prepared to handle a crisis when one happens? Here are three quick steps to better manage your brand online: 1. Establish your brand online – When Read More...

On Wednesday, April 17 we hosted the 3% Conference in Austin. With almost 100 people in attendance, Kat Gordon led the conversation about the gender gap among ad executives. Panelists included our very own Carlotta Stankiewicz, Caroline Burruss of ACL Live and more. Check out the tweets from the night here. Here at GSD&M, we Read More...

Graduation is quickly approaching and the hunt for jobs for college students is on. Jocelyn Lai teamed up with Working Not Working’s Justin Gignac at this year’s SXSW to discuss using your online network to get a job in real life. Let’s be honest, this is great advice whether you are graduating college or if Read More...

Two weeks ago, GSD&M hosted the third annual Industry Party during SXSW. For those of you who were there, you can vouch for us when we say it was a rocking fun time. Our partygoers were treated to a night of good food & drinks and plenty of quality music – all in true GSD&M Read More...

It’s no secret that Austin is growing faster than its infrastructure can keep up with. Mopac is a parking lot, it takes 15 minutes to drive two miles and there’s not much people are doing to change their habits. There’s been small changes with the building of the light rail, but it’s still not at Read More...

By Morry Mitrani Facebook has finally been able to provide something that the Internet behemoth Google has not been able to: personalized results. Online search has become such an integral part of the we way discover things that it makes sense that Facebook would utilize its massive database of personal information to create more relevant Read More...