In 2012, the United States Census reported a 16.7% of total population to be of Hispanic or Latino origin. This number surpasses the percentage of African American population, which was reported at 13.1%. As such, the significance of this particular population segment for advertisers continues to gain importance and the Hispanic segment is becoming less Read More...

Pinky swear, Marissa? Yes, that was in fact the sub-headline in the official press release yesterday morning when Yahoo CEO Marissa Mayer announced that it has reached deep – oh so very deep – into its pockets for $1.1 billion (CA$H MONEY) to acquire Tumblr and its 100 million+ blogs. The deal will make Tumblr Read More...

As if space and astronauts weren’t cool enough already, Commander Chris Hadfield has gone and made them infinitely cooler. Since December 2012, Commander Hadfield has broadened our knowledge of life in space far beyond what we’ve learned from watching Apollo 13 and eating astronaut “ice cream.” The tech savvy Canadian astronaut has spent the last Read More...

You know people are talking about your brand online, but how are you supposed to manage all of those opinions, questions, negative comments, praise, and everything else? Are you prepared to handle a crisis when one happens? Here are three quick steps to better manage your brand online: 1. Establish your brand online – When Read More...

Graduation is quickly approaching and the hunt for jobs for college students is on. Jocelyn Lai teamed up with Working Not Working’s Justin Gignac at this year’s SXSW to discuss using your online network to get a job in real life. Let’s be honest, this is great advice whether you are graduating college or if Read More...

Two weeks ago, GSD&M hosted the third annual Industry Party during SXSW. For those of you who were there, you can vouch for us when we say it was a rocking fun time. Our partygoers were treated to a night of good food & drinks and plenty of quality music – all in true GSD&M Read More...

By Morry Mitrani Facebook has finally been able to provide something that the Internet behemoth Google has not been able to: personalized results. Online search has become such an integral part of the we way discover things that it makes sense that Facebook would utilize its massive database of personal information to create more relevant Read More...

By Max Rutherford The Billion Dollar Roundtable’s (BDR) research has found that the advertising industry represents a dynamic and inventive area of global business in which huge dollars flow in spend from major corporations to advertising and communications companies and agencies. Conversely, it has also discovered that diverse agencies and other historically underutilized companies in Read More...

I heard myself saying these words yesterday, “Well, really, it’s advertising. It’s not as though there is a right or wrong answer. Advertising is subjective.” And for whatever reason, those words stuck with me throughout the day, and I began to question whether this statement was actually true. Is advertising subjective? Am I actually in Read More...

There’s this thing called FOMO. Fear of missing out. Then there’s this thing called JOMO. Joy of missing out. If you use the interwebs at all, chances are you suffer (or will soon suffer) from FOMO. It’s a common diagnosis these days. And, here’s the scientific proof: A tweet, email, message –> sense of acknowledgment  Read More...