As if space and astronauts weren’t cool enough already, Commander Chris Hadfield has gone and made them infinitely cooler. Since December 2012, Commander Hadfield has broadened our knowledge of life in space far beyond what we’ve learned from watching Apollo 13 and eating astronaut “ice cream.” The tech savvy Canadian astronaut has spent the last Read More...

For those who care about fashion, Vine has provided a great way to follow along with every aspect of New York Fashion Week. Social media’s newest video app let’s you mash-up a 6-second reel of whatever you’re experiencing to share on Twitter and Facebook. Vine was used at NYFW to showcase everything from the shoes Read More...

I get it. I really do. The idea of having your brand/message viewed by one-hundred million plus people simultaneously is intoxicating. Visions of your market share getting more juiced than Lance Armstrong pre Tour dance in your head. And honestly, who doesn’t want to be at a party, point to something on TV and say, Read More...

Far and away my favorite part of the Consumer Electronics Show is digital health and fitness. And lucky for me the floor space devoted to this category increased by 3x that of last year. Digital Health has been a part of CES for many years, but this year was different. There seemed to be a Read More...

While today is the first official day of the Consumer Electronics Show in Las Vegas, there were plenty of great panel discussions, press announcements and buzz yesterday to get conference-goers salivating for all to be found on the showroom floor this week. In just a few short hours yesterday a handful of obvious themes punched Read More...

As much as we label TV a lean-back medium, there are strong opposing forces that are appealing to viewers’ desire to get more out of their TV experience. I’m finding myself more and more inclined (not reclined!) to engage with what I’m watching.  Social TV via the second screen is driving this new experience with Read More...

No, wait. Facebook just sucked the living soul out of Instagram. The blood-sucking began soon after Facebook bought Instagram for $1 billion back in April 2012. First, it was the integration of Instagram feeds into Facebook timeline. Then, it was the unlinking of twitter handles and Instagram shares. Now, it is the implantation of Facebook’s Read More...

If you know a professional musician in Austin, Texas you know someone who has been affected by HAAM. The Health Alliance for Austin Musicians is a non-profit organization whose mission is to provide access to affordable health care for uninsured working musicians. HAAM is also one of GSD&M’s favorite pro-bono clients. Each year for HAAM Read More...

(image via NYT/Blog) Remember MapQuest? Remember how useless it was? How it was decidedly user unfriendly? Remember how it was the butt of map jokes, if there were map jokes? Well this is MapQuest’s lucky day because they are no longer the suckiest map maker out there. It’s now Apple. A few months ago when Read More...

With the proliferation of choice when it comes to consuming both products and media, the way forward for any smart marketer is to just embrace it. There is a lot of upside to what is happening in the marketplace, especially from a targeting and addressability standpoint. It means we can be more relevant with our Read More...