November 14, 2012
Posted by Adele Hazan
Full disclosure: Alex Roka and Joel Parr, interviewed in this post, are both fulltime employees of the agency and resident BAMFs. I interviewed them because I think their side venture is pretty awesome. I did not accept any bribes of briefcases full of cash, bottles of nice wine or unconditional love. Now you know. Living Read More...
March 23, 2012
Posted by Cara Maschler
In 2012, Pantene Beautiful Lengths will donate a record 12,000 real hair wigs to women fighting cancer nationwide and as part of Pantene’s marketing program, they created a branded documentary to capture a compelling story and drive interest in the Beautiful Lengths program. Not only did this SXSW panel include a marketing rep from Pantene Read More...
March 19, 2012
Posted by Cara Maschler
Say what you will about Kevin Smith, but he’s the mastermind behind cult movie classics like Chasing Amy, Mallrats, Dogma and Clerks. But he’s a changed man; not totally changed, mind you, because he still dropped tons of f-bombs in his SXSWi session, The Business of Kevin Smith, but hey – it wouldn’t be a Read More...
March 14, 2012
Posted by Chelsea Anaya
The 30-minute documentary, Kony 2012, hit 100MM views in 6 days, making it the most successful viral video in history. This post isn’t about the content or politics surrounding the video, but the format and what social media marketers can learn from it. Here are the top 5 lessons: Break the Rules – Industry standards Read More...
March 12, 2012
Posted by Mazen Hassan
I know I’m only on Day 4, but this will probably have been the highlight of my SXSW experience. Not just because I love the character Peter Griffin, but because Seth is the guy who’s done everything he’s done with integrity and a willingness to stay flexible. A bit of history – Family Guy – Read More...
March 12, 2012
Posted by Dee Dee Swartz
Another great day at SXSW, I can’t believe it’s almost over already. The highlight of my day today was “A Conversation With Seth MacFarlane.” The discussion touched on MacFarlane’s TV career, his recently released debut album as well as upcoming projects. The audience was also privy to the first-ever sneak peak of MacFarlane’s upcoming movie Read More...
March 10, 2012
Posted by Mazen Hassan
Then the convo turned…suddenly into this discussion about how its hard to make money off making videos for the web. Apparently, more and more, brands are asking their “partners” to create mind blowing entertainment via the web for $10,000. For some strange reason, lots of people have it in their head that its all you Read More...
March 10, 2012
Posted by Dale Austin
As of the past 5 years there has been a movement creeping into the games industry. With the onset of digital distribution and content creation, everyday Individuals are starting to take game development into their own hands. Small teams of one to two people are now making games that they believe are truly innovative and Read More...
February 27, 2012
Posted by Stephen Land
It’s tough work being a Padawan, what with all the saving the downtrodden, uncovering plots and kissing my Masters lightsaber. But that’s a small price to pay for being able to force leap 30 yards into a group of baddies and putting them down in seconds with groovy force abilities and my own trusty lightsaber. Read More...
January 4, 2012
Posted by wchau
Sketching things out sometimes is the clearest way to think. Here are some visuals about life, liberty and the pursuit of advertising. Click the image to enlarge. Musings from Houndstooth Coffee of new year’s resolutions and “Star Wars.” A doodle dedicated to the lightsaber master, Bob Anderson.