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Anthony Ferraro March 16, 2012
Posted by Anthony Ferraro

Sweat it out… and make it count

In the past days at SXSWi I had the chance to attend several sessions on how technology is influencing the way we think about and achieve fitness. From designing footwear and apparel to coming up with new ways of driving motivation and commitment from consumers, technology is playing an increasingly important role in the fitness Read More...

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Posted Under Art Austin Better World Branding Connecting People Creative Curiosity Design Fun Innovation Inspiration Interactive Mobile Personal Enrichment Play Purpose Reinvention Social Strategy SxSW Technology Uncategorized

Shoshanna Turek March 15, 2012
Posted by Shoshanna Turek

Why Aren’t We Doing This Yet?

I stopped by the trade show and was completely overwhelmed by the amount of stuff in there. There was a Germany aisle, an Australia aisle and a Japan aisle with Harijuku girls and kimono clad pushers of technology, I think. I mostly walked by all this stuff glazed eyes until I saw Isis. Isis Mobile Read More...

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Posted Under Experiential Innovation Mobile SxSW Technology

Emily Prevost March 15, 2012
Posted by Emily Prevost

10 Great SXSWi Moments

1. Amazing magic tricks at the Tweethouse with fellow GSD&M Surrogate, Jocelyn, the founder of the Parnassus Group and a VP at OnStar. The situations you find yourself in at this spectacle that is SXSW are often hilarious and random. 2. Bat attack. 3. Getting chauffeured around Austin for free on an empty tour bus with Jocelyn. 4. Panel – Read More...

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Posted Under Connecting People Curiosity Experiential Food Fun Gaming Inspiration Interactive Mobile Music Play Social Strategy SXSurvival SxSW Technology

Janice Suter March 12, 2012
Posted by Janice Suter

I’d Tap That!

One of the undeniable hot topics at SXSW Interactive this year is the mobile wallet.  No wallet, no problem…courtesy of NFC (near-field communication) technology.  Until SXSW I’ve had a singular view of how NFC actually works, not from a technology perspective, but from the value it gives consumers beyond the purely transactional aspect of the quick and Read More...

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Posted Under Experiential Innovation Interactive Media Mobile SxSW Technology Uncategorized

Leigh Browne March 11, 2012
Posted by Leigh Browne

Virtual Becomes Actual

Just got a demo of Google Schemer. Looks like a cool way to find things to do, save them, compare to friends and do stuff in real life. It’s one of many examples of virtual leading to actual. I think that’ll be the next big push in digital and why mobile is so key. I’d Read More...

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Posted Under Connecting People Fun Innovation Interactive Mobile Social SxSW

Adele Hazan February 2, 2012
Posted by Adele Hazan

Going Amish

Let me start by saying that I, in no way, intend on offending any Amish people. But if someone Amish happens to be reading this – (then you aren’t Amish and) I am truly sorry. It takes a sincere effort for some of us to go offline for even a few minutes. Next time you’re Read More...

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Posted Under Better World Connecting People Innovation Inspiration Interactive Mobile

Janice Suter January 17, 2012
Posted by Janice Suter

CES 2012 Recap – 8 Noteworthy Technologies

If I had a dime for every time someone asked me “What was the coolest thing you saw at  CES?”…It is an almost impossible question to answer.  And it’s not just due to the whopping 1.8MM  sq ft of exhibit space, the 2,700 exhibitors or the 20,000 new product  introductions on the floor.  In an overwhelming Read More...

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Posted Under Connecting People Innovation Interactive Media Mobile Social Technology

Reagan Ward December 5, 2011
Posted by Reagan Ward

So long, Gowalla.

News broke today that the founders of locally-founded and well-loved Gowalla are packing up their passports and heading for Palo Alto to join the Facebook team. I’m sad to see Gowalla go (I preferred it to FourSquare) but really interested to see what the meeting of minds will bring. Gowalla recently changed up its format, Read More...

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Posted Under Austin Connecting People Creative Fun Innovation Interactive Mobile Social Technology

RHuey-Lipton September 20, 2011
Posted by RHuey-Lipton

Well played, American Express. Well Played.

American Express acquired a virtual currency platform and in-game payments provider Sometrics today.    Some-who?  Basically, here is what Sometrics does:  It’s in-game payments platform powers virtual currency transactions and payments for game publishers. On the flip side, it also serves users with targeted offers based on their location, demographic, conversion history and social affiliation. Read More...

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Posted Under Gaming Innovation Mobile Social Uncategorized

Elizabeth Perez May 26, 2011
Posted by Elizabeth Perez

How bad do you want $25?

Amazon recently reduced the price of the Kindle 3G with special offers for $164. The $25 price cut was made possible with banner ads that Amazon is touting as sponsored screen savers and money-saving offers. In honor of the money you’ll be saving, I put together a list of ways to spend your cold hard cash. 1. Two tickets to Read More...

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Posted Under Mobile

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