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shollsten May 17, 2013
Posted by shollsten

I Want to Be an Astronaut When I Grow Up

As if space and astronauts weren’t cool enough already, Commander Chris Hadfield has gone and made them infinitely cooler. Since December 2012, Commander Hadfield has broadened our knowledge of life in space far beyond what we’ve learned from watching Apollo 13 and eating astronaut “ice cream.” The tech savvy Canadian astronaut has spent the last Read More...

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Posted Under Better World Connecting People Experiential Interactive Music Social Technology

Brandee Ball May 16, 2013
Posted by Brandee Ball

Dell Social Innovation Challenge

On May 14, 2013, student innovators, academics and corporations got together at the Dell Social Innovation Challenge Awards at Austin Music Hall to demonstrate what the powers of positive thinking and purpose with a healthy side of inspiration can accomplish. This was truly a celebration of student innovation with lively music, good food and beverages Read More...

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Posted Under Innovation Inspiration Social

kcarden April 24, 2013
Posted by kcarden

Prepare, Listen, Respond

You know people are talking about your brand online, but how are you supposed to manage all of those opinions, questions, negative comments, praise, and everything else? Are you prepared to handle a crisis when one happens? Here are three quick steps to better manage your brand online: 1. Establish your brand online – When Read More...

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Posted Under Connecting People Social Strategy

Curiosity April 4, 2013
Posted by Curiosity

Using Your Online Network to Get a Job #IRL

Graduation is quickly approaching and the hunt for jobs for college students is on. Jocelyn Lai teamed up with Working Not Working’s Justin Gignac at this year’s SXSW to discuss using your online network to get a job in real life. Let’s be honest, this is great advice whether you are graduating college or if Read More...

3 Comments

Posted Under Connecting People Innovation Social SxSW

Curiosity March 9, 2013
Posted by Curiosity

Goodbye Facebook clutter. Hello Facebook content.

by Morry Mitrani How exciting! All three pillars of Facebook have been updated. First we saw the profile transform into Timeline, and then the search feature evolved into Graph Search. Thursday it was announced that Facebook’s News Feed was getting a refreshed look, aiming to get rid of the current clutter that surrounds important content. Read More...

1 Comment

Posted Under Social

Kaitlyn Roche February 9, 2013
Posted by Kaitlyn Roche

Can Spotify Outsmart The Grammys?

In less than 24 hours, hundreds of musicians and performers will fill the Staples Center and wait patiently to see if they’ll be taking home one of the industry’s most coveted awards at the 55th Grammys. While their fates ultimately lie in the hands of the voters, Spotify thinks they have cracked the code in Read More...

1 Comment

Posted Under Media Music Social

Adele Hazan February 8, 2013
Posted by Adele Hazan

No Snow on These New York Vines

For those who care about fashion, Vine has provided a great way to follow along with every aspect of New York Fashion Week. Social media’s newest video app let’s you mash-up a 6-second reel of whatever you’re experiencing to share on Twitter and Facebook. Vine was used at NYFW to showcase everything from the shoes Read More...

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Posted Under Innovation Interactive Social

Curiosity February 8, 2013
Posted by Curiosity

Graph Search: A New Depth of Personalization

By Morry Mitrani Facebook has finally been able to provide something that the Internet behemoth Google has not been able to: personalized results. Online search has become such an integral part of the we way discover things that it makes sense that Facebook would utilize its massive database of personal information to create more relevant Read More...

2 Comments

Posted Under Connecting People Innovation Media Social

Stephen Land February 4, 2013
Posted by Stephen Land

Dear Super Bowl advertisers. Stop already.

I get it. I really do. The idea of having your brand/message viewed by one-hundred million plus people simultaneously is intoxicating. Visions of your market share getting more juiced than Lance Armstrong pre Tour dance in your head. And honestly, who doesn’t want to be at a party, point to something on TV and say, Read More...

1 Comment

Posted Under Interactive Media Social Strategy Uncategorized

Carlotta Stankiewicz February 1, 2013
Posted by Carlotta Stankiewicz

This year’s Super Bowl badvertising: consumers are #notbuyingit.

Last year, my open letter to the CMOs of GoDaddy and Teleflora criticized their blatantly sexist Super Bowl tv ads. Sadly, these two companies weren’t the only offenders. Happily, I wasn’t the only one who noticed. During the game, thousands of tweets tagged with #notbuyingit called out the advertisers who fumbled so badly. Even better, Read More...

1 Comment

Posted Under Branding Media Social

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