Think about the most popular kid you went to school with — they were memorable because they were a great athlete/musician/artist/schmoozer. They did things that made everyone either love them or hate them. It’s not about being everyone’s friend. They stood out in a way that makes you still remember them years later. In Why Read More...

You know people are talking about your brand online, but how are you supposed to manage all of those opinions, questions, negative comments, praise, and everything else? Are you prepared to handle a crisis when one happens? Here are three quick steps to better manage your brand online: 1. Establish your brand online – When Read More...

I get it. I really do. The idea of having your brand/message viewed by one-hundred million plus people simultaneously is intoxicating. Visions of your market share getting more juiced than Lance Armstrong pre Tour dance in your head. And honestly, who doesn’t want to be at a party, point to something on TV and say, Read More...

While today is the first official day of the Consumer Electronics Show in Las Vegas, there were plenty of great panel discussions, press announcements and buzz yesterday to get conference-goers salivating for all to be found on the showroom floor this week. In just a few short hours yesterday a handful of obvious themes punched Read More...

As marketers (ad guys), we are often up on the latest trends, hot topics and newest high-tech devices. But one of the things that we’ve noticed recently is the counterbalance: homes that are smaller and more efficient, locally sourced foods, cars that deliver better gas mileage. So while media outlets hype the newest iPhone or Read More...

In business today, many feel trapped by the amount of data that is created by the marketplace interacting with our brands. We feel compelled to measure and have a desire to understand every ounce of data, every tweet and every line of a report. Data is real time, complex and a seemingly uphill battle in Read More...

It’s no secret that the role of — and opportunities within — client relationship management has changed. As Matthew mentioned, it’s become less about tools and more about understanding and planning. And to Carmen’s point: Even with a plethora of media options, everything is connected. So when a brand effectively engages with a consumer, there Read More...

Media never really fragmented. Our audiences just became more discerning and dynamic in what has value to them and the ways they want to access content, experience and information. This has led me to look at how we attract people and aggregate audiences around the attributes and passions they may care about. This has caused Read More...

We live in a world in which tools are often confused with practices or cultures. Buying and having IT install all the latest and greatest CRM tools, databases and automation does little to build customer relationships if you don’t understand the customer, not only by what they do but WHY they are doing it. Additionally, Read More...

By Scott Gilbert Forbes published an article by Jessica Hagy titled “The 6 People You Need in Your Corner.” She uses Venn diagrams and line graphs to illustrate each one – oh the joys of finite math. I thought it would be fun to extrapolate her examples to people in an advertising agency. Now this Read More...