On Wednesday, April 17 we hosted the 3% Conference in Austin. With almost 100 people in attendance, Kat Gordon led the conversation about the gender gap among ad executives. Panelists included our very own Carlotta Stankiewicz, Caroline Burruss of ACL Live and more. Check out the tweets from the night here. Here at GSD&M, we Read More...

As if you haven’t already eaten enough candy hearts, chocolate kisses and chips & queso (a traditional Austin treat for Valentine’s Day and every day), we wanted to share a little more sweetness. This was a fun project that we worked on for our client Zales recently — bright colors, 80′s pop music, and trying Read More...

Instead of a boring write up, we decided to entertain you with a video interview featuring our new ECD Jay Russell. Big thanks to Cut + Run for its editing skills and GSD&M’s David Hughes for his unwavering desire to make Jay’s life miserable.

Back in May, I went to Creative Week in New York. I learned a lot of cool things from a lot of cool people. Since, in advertising, it’s important to be timely and on top of things, I thought I’d share my notes a few months later. Since you had to wait, I broke everything Read More...

Media never really fragmented. Our audiences just became more discerning and dynamic in what has value to them and the ways they want to access content, experience and information. This has led me to look at how we attract people and aggregate audiences around the attributes and passions they may care about. This has caused Read More...

It’s no secret – the soundtrack and score to a film evoke emotion. C’mon – you still cry when you hear “My Heart Will Go On” and you know it! The score is a part of storytelling and is essential to marketing as well. But how do you find that perfect score? Back in 2010, Read More...

I love awards shows. They never fail to inspire and they remind me why I got into this business in the first place – to use the strategies and tactics of advertising for good. Cannes Lions recently released their list of award-winning campaigns, and this year the winning entry for the Grand Prix for Good is Read More...

Last weekend, I finally got around to watching POM Wonderful Presents: The Greatest Movie Ever Sold.  It was a mind bender for sure, since the movie itself is a critique about product placement in movies even as the entire documentary is being financed by product placement.

There once was a time when memorable campaigns were built on the backs of big television budgets. The creative idea – big, brilliant and buzzworthy – was rooted in the television script. And even though more and more digital channels have come online over the past 10-15 years, there’s been a tendency in this industry Read More...

Great article that does a good job of explaining why people love of video games. In a nut shell the six moments that make video games worth it are: 1) When you truly feel power for the first time 2) When a piece of “Victory Music” plays 3) The first time you see an awe-inspiring Read More...