Unless you’ve been living under a rock for years, you know that some folks think that the world is coming to an end in a few short days. (Although if you’ve been living under a rock for years, you’ve probably done so in preparation for the world coming to an end. So congratulations, you weird, Read More...

I heard myself saying these words yesterday, “Well, really, it’s advertising. It’s not as though there is a right or wrong answer. Advertising is subjective.” And for whatever reason, those words stuck with me throughout the day, and I began to question whether this statement was actually true. Is advertising subjective? Am I actually in Read More...

By Kathie Haydon Data and large amounts of it is nothing new to anyone who works in media. I can remember sitting in the media lab as an assistant media planner on a big DOS computer with its blinking yellow cursor typing in code lines for MRI from a 1,200-page binder. Yes, the digitization of Read More...

By David Hughes Our client Katie Livesay (Senior Analyst) talks about L.L.Bean’s largest issues with analyzing data and how implementing the Telescope platform helped automate data flow/changed the way she views reporting. What is the largest hurdle when it comes to analyzing your data? The most difficult aspect of analyzing our digital data was being Read More...

Today’s the day. You’ve been putting off cobbling together a Halloween costume for weeks. Fear not. Visit your local Walgreens store for any of these costume ideas: 1. Hall(s) & (Quaker) Oats: Grab both logos and pin to shirt. 2. Chip on the shoulder: Hit up the game aisle and secure one poker chip to Read More...

(image via NYT/Blog) Remember MapQuest? Remember how useless it was? How it was decidedly user unfriendly? Remember how it was the butt of map jokes, if there were map jokes? Well this is MapQuest’s lucky day because they are no longer the suckiest map maker out there. It’s now Apple. A few months ago when Read More...

Truly amazing. Once again, science is the coolest thing around. The article at TPM says the folks at Argonne Lab are able to “cancel the effect of gravity.” So now we know how the aliens are able to hover their spaceships over cornfields. Next stop, the far side of the galaxy.

By Katie Parsons Love-its Larger 4” screen: I can think of no other scenario in which an extra inch would send the blogosphere into such a tizzy. An extra inch on my TV? Pleeeease, like I need to see any more of Kim Kardashian. But an additional inch on my iPhone screen? Oh the places Read More...

Now it’s just a song that you really know. But before it was that it was a catch tune that grabbed people. Grabbed them so much they made covers of it, tons of covers and posted them on YouTube. Well Gotye took all those covers of “Somebody That I Used to Know” and mashed them Read More...

I love awards shows. They never fail to inspire and they remind me why I got into this business in the first place – to use the strategies and tactics of advertising for good. Cannes Lions recently released their list of award-winning campaigns, and this year the winning entry for the Grand Prix for Good is Read More...