On Wednesday, April 17 we hosted the 3% Conference in Austin. With almost 100 people in attendance, Kat Gordon led the conversation about the gender gap among ad executives. Panelists included our very own Carlotta Stankiewicz, Caroline Burruss of ACL Live and more. Check out the tweets from the night here. Here at GSD&M, we Read More...

In less than 24 hours, hundreds of musicians and performers will fill the Staples Center and wait patiently to see if they’ll be taking home one of the industry’s most coveted awards at the 55th Grammys. While their fates ultimately lie in the hands of the voters, Spotify thinks they have cracked the code in Read More...

By Morry Mitrani Facebook has finally been able to provide something that the Internet behemoth Google has not been able to: personalized results. Online search has become such an integral part of the we way discover things that it makes sense that Facebook would utilize its massive database of personal information to create more relevant Read More...

I get it. I really do. The idea of having your brand/message viewed by one-hundred million plus people simultaneously is intoxicating. Visions of your market share getting more juiced than Lance Armstrong pre Tour dance in your head. And honestly, who doesn’t want to be at a party, point to something on TV and say, Read More...

Last year, my open letter to the CMOs of GoDaddy and Teleflora criticized their blatantly sexist Super Bowl tv ads. Sadly, these two companies weren’t the only offenders. Happily, I wasn’t the only one who noticed. During the game, thousands of tweets tagged with #notbuyingit called out the advertisers who fumbled so badly. Even better, Read More...

Do you watch Glee? Are you embarrassed to admit it even if you do? Well, I am not afraid to publicly declare that I watch the musical dramedy from time to time. So you’re in good company (cue sigh of relief). I was attracted to the show for their various cover songs they’d put together. Read More...

Hey everyone! Let’s make a pact: Let’s not talk about Lance Armstrong anymore. Cool? So many people are talking about him! They don’t need us, too! I mean, I get it. It’s “news” or whatever. But let’s give him the toddler acting out treatment and just take a break. He made some pretty bad decisions. Read More...

While today is the first official day of the Consumer Electronics Show in Las Vegas, there were plenty of great panel discussions, press announcements and buzz yesterday to get conference-goers salivating for all to be found on the showroom floor this week. In just a few short hours yesterday a handful of obvious themes punched Read More...

As much as we label TV a lean-back medium, there are strong opposing forces that are appealing to viewers’ desire to get more out of their TV experience. I’m finding myself more and more inclined (not reclined!) to engage with what I’m watching.  Social TV via the second screen is driving this new experience with Read More...

As marketers (ad guys), we are often up on the latest trends, hot topics and newest high-tech devices. But one of the things that we’ve noticed recently is the counterbalance: homes that are smaller and more efficient, locally sourced foods, cars that deliver better gas mileage. So while media outlets hype the newest iPhone or Read More...