When asked, “do you have a search engine on your site?” everyone nodded in agreement, but when followed up with, “do u analyze the search queries?” only a few proud people were left still raising their hands. It seems like such a no-brainer, but traditional analytics focuses so much emphasis on traffic metrics that valuable Read More...

Attended a great panel about changing your concepting process to save time, money and frustration. …And hopefully create a better end product. Hosted by two people from Intuit (tax software), they shared with us how they take storyboarding very seriously and don’t start actually building until they have come to a good customer solution. While Read More...

Yesterday I sat through The Message is the Messenger panel with Sarah Evans/Mashable, Jeremiah Owyang/Altimeter Group, Leslie Bradshaw/ JESS3, and Sarah Sevans/ Sevans Strategy. The panel touched on personal branding when it comes to social media. Essentially there are three types of social media accounts – corporate, hybrid and personal. The panelists agreed it’s important to Read More...

It’s the biggest First Amendment battle of our time. Net Neutrality, what does it mean and why should we care? It’s one of the most clouded and confusing topics of right now and Al Franken took it down a notch and delivered a speech we could all understand. Net neutrality is what we have right now, Read More...

A panel about death at SxSW was enough to pique my curiosity. Morbid, yes, but fascinating. The lesson to be learned: think about everything you have online. Tweets, photos, email, video…there’s probably a lot and there’s only going to be more as time goes on. Do you care about saving any of it for future Read More...

Remember to check out the trade show and specifically the Next Stage. At 1pm see Jon Kamen from @radicamedia discuss “an interactive exploration of the history and future of Production in a transmedia world”. Yowza. It’s streaming too via Watchittoo. Come in and check it all out.

If you take a look back at what happened to the record industry the last decade, it would be hard to miss similarities with the publishing industry. Hard copy magazine sales (and subscriptions in particular) have dramatically declined and continue to do so. Some publishers see the iPad and digital magazines as the death of Read More...

Fascinating thought coming out of Neither Moguls nor Pirates: Grey Area Music Distribution (#musicdistribution for Twitter stream) – “post copyright”. Made me think about the role of a brand – or the artist being a brand – having potentially more value than their music… Per Sam Howard-Spink, in “emerging” markets (India, Eastern Europe, Brazil) artist Read More...

I would say that the purpose of this panel was to make people squirm, but it seemed the real purpose was to draw readers to Tim Ferriss’ New York Times Bestselling book “The Four Hour Body”.  He made me want to read it. He threw out random facts.  Eat 30 grams of protein within 30 Read More...