By Ben Harman, Associate Design Director
Earlier this morning, GSD&M celebrated Austin’s 175th birthday by unveiling a new logo for the city.
When faced with the daunting task of consolidating all of Austin into a logo, you begin by asking yourself some questions:
When you celebrate 175 years of Austin, what are you celebrating?
What represents Austin?
Is it a place, like Barton Springs? Or an event, like a music festival?
Is it an attitude, like keeping weird? Maybe a bat? Bats are weird.