March 21, 2011
Posted by Curiosity
Where am I? What day is it? What does that QR code link to?
I’m in a post-SXSW haze. The past ten days were full of stickers, posters, and an incredible amount of information. I’ve always known that there was some level of overlap between industries, but in all the panels that I went to, I was consistently surprised at how often things were coming up. It just reminded me that the creative industries, whether music, or film, or advertising or something not traditionally considered creative, like the tech sector, are all pretty similar. Here are six things I learned at SXSW. Why six? Why not?
1. “Eat your own dogfood.”
Something that was stressed pretty frequently is the importance of KNOWING and USING your product yourself. People can pick out when companies are faking it, and ultimately, you’re so much more successful when you believe in what you’re selling.
2. It’s not the product, it’s the process.
Christopher Poole discussed this in relation to the creation of internet memes in the 4chan community. Someone plants a seed then, if it’s worth developing, other people take it and interpret it in their own way. It’s not what the end product turns out to be, it’s the process of creating something AS a community. (more…)