What is an ISRC? It’s the International Standard Recording Code that’s used to identify music. If this information is entered incorrectly, it could potentially funnel revenue away from a rightful owner. Metadata is the backbone of digital music commerce.
There are four kinds of identity theft:
• Financial – someone using your credit card to buy products; someone using your personal info to open new credit accounts
• Medical – someone getting medical services and providing your info instead of theirs so that your insurance will pay for it
• Criminal – someone getting arrested and giving your info — this will result in you having a criminal record. An example of how this will hurt you: a woman went to apply for a job and when her potential employer pulled her criminal record, there was a prostitution charge on it. Yikes!
• Identity Cloning – living under someone else’s identity. Thieves often use children’s social security numbers since those credit records are hardly checked.
Some ideas to combat identity theft are:
• Make sure and shred unwanted mail with personal info on it.
• Try not to use the same password for every account you have.
• Lock wi-fi routers at home with a secure password.
• Try not to use the security questions feature the way it was intended. For example: when Sarah Palin’s Yahoo account was hacked, the perpetrators simply clicked on the “forgot password” feature and answered the security questions such as “Where were you born?” All of the info was easily available online. Try coming up with an answer that will make sense to you, but someone else will have a hard time guessing.
• Use password generators if possible.
Most sci-fi films have predicted technology like the iPad, video phones (Blade Runner and iPhone screenshot below) and touch screens but none ever predicted cell phones. Slightly odd. Seeing yourself while video chatting is another concept that was never introduced through sci-fi films. According to panelists at Make It So, Christopher Noessel, David Lewandowski, Mark Coleran and Michael Fink, seeing yourself while video chatting is a new and vain development that users wanted because they were wanted to see what they look like while chatting.
Other take-aways for designing interfaces for film:
- Always make it blue
- Don’t give anything corners
- Make everything transparent
- Make ridiculous wireframes
(but on a more serious note…)
- Take something normal and build upon it
- Can’t make something smart, make it beautiful
- Can’t make something beautiful, make it smart
- Research, research, research
- Simplify your design
In order for public radio stations like KUT and Minnesota Public Radio to survive these days it is imperative that they start introducing a visual component to go along with their radio segments, creating rich media stories from multiple angles. Radio producers are learning to work with video producers, and compromise on elements that could satisfy both needs. These days most Radio Producers at stations like these are being trained to produce across all mediums.
Al Letson of State of the Re:Union (www.stateofthereunion.com) is a good example of the New Generation of Public Radio on-air talent. He starts with a radio episode and builds upon that to include a “short doc” and photos.
Not to brag or anything but I know the Integrated Production team at GSD&M has been doing this for quite some time now. Integrating isn’t new to us, and I am proud to say that. Digital Producers and Broadcast Producers are working together daily to make sure both teams needs are met for various jobs or campaigns. We have Print Producers producing Radio and TV Spots; Broadcast producers being trained in Digital Production weekly and Digital producers learning how a TV spot is executed. Integration is the way to go.
The niche market of the web has continually changed over the past 15 years. Most recently, it has shifted from the Hispanic market to the 50+ age group. That shift ties in directly to designing for the visually impaired as most of us have had our vision deteriorate with age.
The Web Accessibility Initiative called WAI is only 13 years old. In terms of technology and movements it is still in an infant stage. As technology advances, so does the ability to create a more robust web that everyone can access. Screen readers are becoming much more advanced and thus they are able to interprete screens much simpler as well as more advanced languages such as Flash and Silverlight.
The main takeaway when designing to the visually impaired is to follow some basic rules when doing so:
Some of the oldest data we have is being digitized in very new, excited ways. Things like geneology records, property records, newspaper archives, and oil well drilling sites are all available thanks to the state of Texas.
Michael Edson from the Smithsonian Institute presented a very similar view to what I heard in the presentation on open healthcare data; we need to make the data available to the public and then turn to the public for help with innovation. The best developers will never work within the Smithsonian’s walls, but if the Smithsonian frees up the data for public use, they become the conduit or catalyst for innovation by the public sector.
I attended two amazing sessions this week I wanted to write about, but needed to get my thoughts about the 4chan session out first. And now that I’m done waxing philosophical on anonymity, I can shift my attention to how to be better marketers.
The sessions I attended have had my brain whirring. One was called “Congratulations! Your Brand is About to Become Obsolete”. The initial part of the presentation was dedicated to evaluating brands that had been threated with obsolescence (Ford, Cunard, Kodak) and those that have stood the test of time (Campbell’s, Coca-Cola). They explained that, historically, brands relied mainly on identification, differentiation, and most recently perceived value to defend or maintain the strength of their brands.
But as we all know, brands can no longer rely solely on the perceptions they seed with consumers. Technology has given rise to the Age of Reality. Once upon a time, Camel claimed they were the brand more doctors smoked; but today, a Google search of “cigarettes and health” yields a slew of articles on lung cancer.
Yep. It happened. I went to a panel that was essentially the closest thing to an AA meeting for people who are addicted to social media. It was titled Tweeting on The Weekends – Are We Becoming Socially Anti-social?
The answer around the room tilted towards yes. However, the confusion and discussion centered around the definition of overtweeting. At what point to we begin to realize that our involvement and interaction with social media has crossed a line?
A series of questions like the one below were asked to the crowd in the room:
1. You are at a party waiting to meet up with a friend who is on their way, but currently are talking with a new acquaintance. You hear your phone buzz with a text message or a tweet. Do you A. quickly peek at your phone to see where they are and if they made it okay. You text back if they need something. OR B. ignore your phone and keep talking so that you are not considered rude.
Not surprisingly, the room was split. Not just for this question, but for every question the panelists asked the audience.
So where do we draw the line? And if we decide to draw it, should the line be the same for everyone?
I’ve never been a girl’s girl. I never had pictures from Tiger Beat on my adolescent walls, I made fun of girls who went to see New Kidz concerts…and I pinky swear that I never wrote Mrs. [insert dude's name] inside my Trapper Keeper. I’m an affectionate person, but I traditionally don’t do crushes. But pigs are flying everywhere because I found myself with a super SXSW panel crush: Moving the Web onto Mobile Devices. Now, doesn’t that just sound dreamy?
Why the change of heart? Easy: My day-to-day life consists of doing digital QA and some testing, and I spend many hours all alone in a cube fretting to the tech gods in the sky who listen to the prayers of people terrified that they can’t possibly be accounting for every tech gadget that comes out every week in our fragmented market. Or every possible browser version/hardware combination/permutation. It’s easy to assume all the lauded people in our industry have textbook testing set-ups that I too will discover with just enough internet research and cold calling. That’s why when panelists Kristin Long, Noah Broadwater and Scott Fegette freely vented their own frustrations about trying to test across iPhones, Android permutations and the recent onslaught of tablets, acknowledging that they were all taking some best stabs here and there…that I felt my heart flutter and near skip a beat. Finally, a panel that really understood me and made me feel special and wanted send me flowers. (Okay, there was no mention of flowers.)
I’ve enjoyed a lot of my SXSW sessions as my other posts will attest. But this session made me feel like I am not alone, that entrepreneurs and established, large companies are struggling in the rodeo test conditions of present, too. A part of me knew that already, but something about three panelists saying it in a fancy meeting room out loud made my heart sing. Call me a cheap date.
(Note: Putting this in our Reinvention SXSW category because I think adding gaming elements requires you to think outside the box of the typical transactional/meat and potatoes experiences we have interacting with many digital properties. You have to up the ante in your thinking to make user experience game-like and thus more fun!)
This is what every SXSW panel should be like in my humble opinion. In Game On: Design Patterns for User Engagement, the very charming and clearly-sharp-as-a-tack Ms. Direkova led us on an exploration of incorporating gaming elements in your work and the “gamification” seen in many popular digital properties. Think gaming features are lame? Then chew on stats like registration increasing 200% on one site when gaming elements were incorporated — and the opportunity to harvest lots of analytics to throw at the feet of your doubtful bosses/clients post-launch. Eat those apples! Nadya elaborated three aspects to consider for the user journey: