We have reached email inbox overload–the noise we wake up to from brands each day is deafening. The purpose of this panel was to make the guilty parties consider reinventing the wheel and maybe, just maybe, embrace some silence.
- First, think about why you’re emailing your customers. Are you doing it just because you’re afraid of silence? Do you feel something is better than nothing, so you might as well? It’s ok. You can turn it down a notch and your customers will not forget you—unless we want to, in which case we’re not going to read your emails anyway. (more…)