Follow all of our updates for SXSW and beyond at our new site: http://www.gsdmpresents.com.
Follow all of our updates for SXSW and beyond at our new site: http://www.gsdmpresents.com.
by Morry Mitrani
How exciting! All three pillars of Facebook have been updated. First we saw the profile transform into Timeline, and then the search feature evolved into Graph Search. Thursday it was announced that Facebook’s News Feed was getting a refreshed look, aiming to get rid of the current clutter that surrounds important content. There are three important features included in the update.
Advertisers may be worried because these improved features give users ultimate control over their content. FEAR NOT! The new visually appealing feed allows for more prominent sponsored photos (and rumored videos) to appear immersed within organic stories. Ads must do better at “stopping the swipe” (i.e. grabbing the user’s attention in a cluttered world). With this new layout, I predict that well designed ads will do just that.
The News Feed is already being released for desktop today, interestingly just in time for SXSW. Over the following week, your SXSW stories will come to life for friends who have signed up for the update. Whether it’s posting a pic of a downtown encounter with Ryan Gosling, “checking in” to Hopdoddy or Clark’s Oyster Bar, or sharing a great article from GSDMpresents.com, friends and followers have a better experience consuming the content that you want to provide.
It’s no secret that Austin is growing faster than its infrastructure can keep up with. Mopac is a parking lot, it takes 15 minutes to drive two miles and there’s not much people are doing to change their habits. There’s been small changes with the building of the light rail, but it’s still not at a point where it makes sense for more people to use it. And while the biking community is huge, there is still a need for better public transportation to ease our traffic problem.
Meet Michael McDaniel and Jared Ficklin. They spoke last week at TedxAustin about how a possible solution to this very issue. No, these dudes are not city planners — they are just inspired and excited. Inspiration came from an old picture of Austin street cars and…the ski industry. I know, what can Austin possibly learn from the ski slopes of Austria and Aspen? A lot.
As designers, Michael and Jared looked at this problem through the lens that UX guys rely on: any experience needs to begin with what the users are looking for. They addressed concerns regarding massing transit including scheduling and personal space. They focused on how to show off our beautiful city. They even mapped out the potential routes.
Forget my recap, just watch the video for yourself. I gave them a standing ovation at TED and I sure hope you are equally as inspired by their passion for change with innovative ideas. See you on the Wire!
February 14, 2013
Posted by Adele Hazan
For the past two years, we’ve delivered singing telegrams to our special valentines across the agency. But this year, we changed it up. No…we didn’t do the Harlem Shake. We went with something less meme, more permanent in pop culture — Beyonce.
Shout out to my fellow dancers Ellen Springer, Jodi Bucciarelli, Sara Scott and our pterodactyl dance captain David Hughes.
As if you haven’t already eaten enough candy hearts, chocolate kisses and chips & queso (a traditional Austin treat for Valentine’s Day and every day), we wanted to share a little more sweetness.
This was a fun project that we worked on for our client Zales recently — bright colors, 80′s pop music, and trying to teach a model how to precisely unwrap a piece of candy. Don’t worry, it’s easy on the teeth AND eyes.
In less than 24 hours, hundreds of musicians and performers will fill the Staples Center and wait patiently to see if they’ll be taking home one of the industry’s most coveted awards at the 55th Grammys. While their fates ultimately lie in the hands of the voters, Spotify thinks they have cracked the code in forecasting who will take away the golden gramophones. The streaming music service has dipped into the listening habits of its 6 million users to come up with a list of award predictions based on the most popular song and album streams, all captured in their extensive database. Of course, these predictions only reveal which nominees would win if it were up to Spotify users, and it hasn’t always been the case that consumer consensus equals the industry’s idea of “artistic value”. But since the Grammy Awards are panel judged on merit, could the vast amounts of data actually answer an equation that is largely unknown? Or is it perhaps an indicator of how social tools are progressively being (and will continue to be) framed as reliable sources of market predictions? After all, the overabundance of consumer conversation and big data in the social sphere marry well to provide a tangled sea of insights just waiting to be tapped into (analysis paralysis, anyone?). Either way, Spotify’s predictions are unlikely to line up exactly with actual award grabs, but it still strikes me as a cool experiment. Keep these in mind as you get your watch on this Sunday eve…
Record of the Year: “Somebody That I Used to Know”, Gotye
Album of the Year: “Babel”, Mumford & Sons
Best Pop Duo/Group Performance: “Somebody That I Used to Know”, Gotye
Best New Artist: The Lumineers
Best Pop Solo Performance: “Call Me Maybe”, Carly Rae Jepsen
Best Country Song: “Blown Away”, Carrie Underwood
(photo courtesy of tonedeaf.com.au)
For those who care about fashion, Vine has provided a great way to follow along with every aspect of New York Fashion Week. Social media’s newest video app let’s you mash-up a 6-second reel of whatever you’re experiencing to share on Twitter and Facebook. Vine was used at NYFW to showcase everything from the shoes to the crowds. Despite the insane weather out east, thousands have showed up to be inspired and wowed by fashion’s top brands. Below are some of my favorite Vines I came across over the past week.
By Morry Mitrani
Facebook has finally been able to provide something that the Internet behemoth Google has not been able to: personalized results.
Online search has become such an integral part of the we way discover things that it makes sense that Facebook would utilize its massive database of personal information to create more relevant search results. Facebook knows exactly what you and your friends like because you’ve been feeding it your personal data and preferences for years.
Last night I was craving Mexican food, but wanted to try something new. I work with a lot of cool Austinites, so I decided to get some recommendations from them!
Google has made a fortune off of search engine marketing. It’s time that Facebook gets a piece of the pie. Mark Zuckerberg says this is only the beginning, and that we will see some great advancements of Graph Search within next few years. By applying the search feature to their mobile platform, Facebook would be able to reach their fast growing mobile users and will certainly make a profit. Facebook hasn’t mentioned how Graph Search on mobile will be used yet though, nor has it mentioned how it will be monetized.
Graph Search allows for extremely relevant targeting opportunities. Although no new ad capabilities have been announced, Zuckerberg foresees great opportunities for Facebook due of Graph Search. This in turn creates great opportunities for advertisers. Facebook’s current method for SEM is to provide a sponsored result when searching for something using the old search feature. Now that Graph Search provides more relevant results than we’ve ever seen, a sponsor could hone in on almost exactly who they’re looking for.
If you haven’t yet, I suggest you go to here and join the waiting list for Graph Search Beta. Go exploring!
The last post about the Super Bowl, I promise. And this post is not really about the Super Bowl, it’s about the breakthrough that is REAL. TIME. TWEETS. As you may know, Beyonce blew out the power at the Super Dome, and sent the Super Bowl and all its fans into full-on p(f)andemonium. The commentators were strangely quiet, the stadium was blindingly dark, fans forgot who they were rooting for and…people started to tweet about things…AS. THEY. HAPPENED.
Yep, I know: Crazy, but true.
@footballdad71 said “who turned out the lights?”
@kimmyknowles said “oh yes she did just blow the power out.
And @Oreos even tweeted, encouraging people to relax, reminding them that you can dunk in the dark. And it had an image.
Some suggest Oreo hi-jacked the Super Bowl. Some go as far as saying it was the tweet heard round the world. I say…“Seriously, people?” It’s 2013, and we’re this excited, nay, enlivened by a contextual tweet? That’s what the platform was built for. To talk about things as they happen.
My colleagues think I’m drinking haterade, that I’m just too digital for my own good, and they tell me it’s amazing because the Oreo post was like art directed, and approved by the marketing team and junk, within minutes. But let’s be real. It’s an Oreo sitting against a faded background, with one line of copy. And while fearing sounding too glass-half-empty, I really think this whole hooplah about the tweet heard round the world is a true reflection of a great portion of the advertising industry. Slow, to the party, and even slower when it comes to chugging the beer.
I’m not making fun of Oreo- or the people that use Twitter to be quick and clever- I think it’s smart. I’m making fun of the fact that it has been treated like it’s a breakthrough, or innovation, of maximum unseen before proportions. It’s really just an example of a tool used simply and wicked smartly.
It just took the industry seven years to get there.
Every year, SXSW attracts hundreds of bands hoping to make it to the next level of their musical career. In 2012, we were fortunate to meet rock-n-rollers Heartless Bastards, who played our Industry Party. We caught up with them this month to see what they’ve been up to since last March. They are gearing up for a West Coast tour, and they’ve worked on the soundtrack for the film Winter in the Blood. Check out a performance from our agency theater, where they play one of the soundtrack songs, “Highline.”
The song is hauntingly beautiful and will stay in your head (in the best way possible). Who doesn’t love the upright bass? Let us know what you think of the song, and we’ll share your feedback with the band.
Our very own Marc Ferrino put together this hand drawn poster for the event. Awesome, right?